Prices are in USD, excluding tax, except that CoachRx's public pricing page shows dollar amounts without an explicit currency code; confirm its billing currency before subscribing. We checked the vendors' official pricing pages and help centres on 14 November 2026. Confirm the live price before you subscribe. The base plan prices match our TrueCoach pricing, Everfit alternatives and Everfit vs TrueCoach articles; this comparison qualifies Everfit's starting add-on rates and uses the recipe-resource and trial wording below.
TrueCoach deserves a place on your shortlist
TrueCoach gives strength coaches a clean place to programme lifting blocks and AMRAPs. You can drag workouts around a calendar, reuse templates and add your own demonstrations. The pricing cards list 3,000+ exercise videos, while the builder description on the same page says 3,500+. Both counts exceed Kahunas's 1,700+ stock videos.
TrueCoach includes MyFitnessPal nutrition and habit tracking on its three plans. Standard and Pro add wearable sync, including Apple, Garmin and WHOOP, alongside logo theming and a custom subdomain. A coach who wants to review training, food totals and recovery data can use those tools without prescribing recipe meal plans.
Starter costs $29.98/month for up to 5 active clients. Standard costs $69.98 for up to 20, and Pro costs $164.98 for up to 50. Annual billing lowers the monthly equivalents to $26.34, $57.99 and $136.99. TrueCoach offers a 14-day trial with no card; its published plans contain no permanent free tier. Ask for a quote above 50 clients.
Reasons to consider a TrueCoach alternative
Your 21st client adds $95/month to the software subscription. You move from Standard to Pro, even if you have no use for the other 29 client spaces. Everfit Pro 35 costs $75/month, CoachRx's 6–50 band costs $79, and Kahunas charges $62.50 for 25 seats. Compare the features you use before treating those as equivalent plans.
You want a particular recipe workflow. TrueCoach offers a free Notion-based Meal Plan Generator with 100+ recipes, macros and dietary filters. You can export meal plans as PDFs and share them through TrueCoach. Its help centre describes adding recipe videos to the exercise library and assigning meal plans through programmes. If clients need to browse a dedicated recipe catalogue, ask TrueCoach to demonstrate that workflow during the trial.
You collect client payments through TrueCoach. The official Payouts article states a 5% processing fee, including fees on refunded transactions, and limits the feature to coaches in the US, UK, Australia and Canada. The pricing FAQ says there are no extra fees, but the payment help article names the 5%. Billing clients outside TrueCoach remains an option.
Monthly costs at 5, 25 and 50 clients
Standard Stripe card processing fees sit outside every column. TrueCoach's 5% processing fee, CoachRx's extra 2% platform fee and other processor charges sit outside these subscription totals too. Trainerize's $169 one-time Pro branding fee also sits outside the table. These figures compare software subscriptions, not a complete payment-processing bill.
For Everfit and Trainerize, we add in-app payments and recipe meal planning. Everfit's totals use its published starting add-on rates; confirm the Meal Plans quote for your full roster inside Everfit. We leave Everfit Autoflow out and price it below. TrueCoach's column includes its programming plan and the free external Notion recipe resource; it does not assume a separate in-app recipe catalogue. CoachRx's column covers its published coaching tools, not a promise of a matching recipe catalogue. For Kahunas, the table assumes no paused clients or extra team members; both use seats. Kahunas's lower tiers exclude the features named in each row.
The Kahunas feature gates in this comparison describe new seat-plan businesses. Coaches with an existing branded app keep white label when they switch, at any seat tier; other features follow the seat tiers and compatibility rules. Store-app coaches choosing a seat plan first acknowledge moving their clients to the web app.
| Active clients | TrueCoach | Everfit Pro + Payments + Meal Plans | ABC Trainerize Pro + Stripe + Advanced Nutrition | CoachRx | PT Distinction | HubFit Premium | Kahunas tier-gated seat pricing |
|---|---|---|---|---|---|---|---|
| 5 | $29.98/mo, Starter | From $67/mo ($19 + $9 + $39) | $55/mo ($25 + $10 + $20) | $29/mo | $31.90/mo (Basic $19.90 + 2 × $6) | $69/mo, up to 100 | $25/mo, 5 seats. No recipes or automations (25 seats), Whim or team seats (50), Education/Challenges/Communities (100), or custom branding/domain (200). |
| 25 | $164.98/mo, Pro | From $123/mo (Pro 35 $75 + $9 + $39) | $134/mo (Pro 30 $79 + $10 + $45) | $79/mo | $59.90/mo, Pro | $69/mo, up to 100 | $62.50/mo, 25 seats. Recipes and automations included. No Whim or team seats (50), Education/Challenges/Communities (100), or custom branding/domain (200). |
| 50 | $164.98/mo, Pro | From $143/mo (Pro 50 $95 + $9 + $39) | $190/mo (Pro 50 $135 + $10 + $45) | $79/mo | $89.90/mo, Master | $69/mo, up to 100 | $100/mo, 50 seats. Recipes, Whim and team access included; each team member uses a seat. No Education/Challenges/Communities (100) or custom branding/domain (200). |
PT Distinction includes its Smart Meal Planner on Basic, Pro and Master, and custom branded iOS and Android apps on Pro and Master. HubFit Premium includes recipe books, its smart meal planner, payments and in-app branding. Those inclusions explain why a lower Kahunas subscription does not settle the choice.
1. Kahunas: for coaching training and nutrition in one place
Disclosure: Kahunas is our product. We include it because a coach who has outgrown TrueCoach's nutrition workflow may want meal plans, food logging and check-ins alongside training.
Every paid seat includes the workout builder, nutrition plans, check-in forms and client messaging. You get a 1,700+ exercise-video library, a food catalogue with over 1.5 million foods and barcode scanning. Clients pay through your own Stripe or PayPal account; Kahunas takes 0% commission, and you pay the processor's fees.
Seat prices and feature gates
A seat means an active or paused client, or a non-archived team member. The owner uses no seat. These are seat counts, so a roster of 50 clients plus a team member needs 51 seats. Pausing a client keeps their seat; it does not reduce the billable count.
| Paid seats | Monthly billing | Monthly equivalent on annual billing | Feature eligibility added at this tier |
|---|---|---|---|
| 5 | $25 | $20 | Workouts, nutrition plans, check-ins and payments. No recipes or custom branding. |
| 25 | $62.50 | $50 | Recipes, automations and lead tools. |
| 50 | $100 | $80 | Whim, the coach AI assistant, and team access. Each team member consumes a seat. |
| 100 | $150 | $120 | Education, Challenges and Communities. |
| 200 | $200 | $160 | Custom branding and domain options for new seat-plan businesses. |
Seat tiers unlock eligibility, not every switch. The owner must enable Labs in Settings → General → Feature flags. Education, Challenges and Communities need their respective feature flags and are unavailable while legacy-mobile is enabled. Cycle Tracking needs the client's setup and health-data consent; coach sharing is private by default. Coaches moving from an existing branded store app keep white label at any seat tier.
Annual billing takes 20% off and charges for the year upfront. Plans start from $15/month for 3 seats. Kahunas has a 14-day trial and no permanent free tier.
Kahunas bills a larger seat count if it costs the same or less. A request for 13–24 seats costs $62.50/month for 25 seats, and you keep the spare spaces and the 25-seat features. A request for 45 seats costs $100 for 50. You can choose a higher tier for its features before your roster reaches that size: a five-client coach who wants recipes needs 25 paid seats at $62.50, not the $25 five-seat plan.
Whim helps you review client information and draft plans; you review its suggestions before assigning anything. Whim, Labs, Cycle Tracking, Challenges and the enhanced Content Library are K2-only features. They are unavailable to businesses still running on legacy store apps, regardless of seat count. Check your business's app version before choosing a plan for those features.
Limits that may send you elsewhere
Everfit's free Starter plan costs less for five workout clients. Its $19 Pro 5 and $95 Pro 50 base plans cost less than Kahunas at those roster sizes if you skip the paid add-ons. PT Distinction Pro costs $2.60 less at 25 clients; Master costs $10.10 less at 50. HubFit Premium at $69 costs less than Kahunas's $100 at 50 clients and $150 at 100, if Premium's feature set covers your work.
For new businesses on seat pricing, Kahunas puts recipes at 25 seats, Whim and team access at 50, Education/Challenges/Communities at 100, and custom branding/domain options at 200. Those tiers unlock eligibility subject to the feature switches and compatibility rules above. Coaches moving from an existing branded store app keep white label at any seat tier. TrueCoach Standard offers logo theming at $69.98/month, below Kahunas's $200 branding tier for a new business. Choose TrueCoach if your stock exercise-video library matters more than the nutrition workflow: it publishes the larger catalogue.
Kahunas uses an installable client web app, with no separate store listing for a new seat-plan business. We published over 10,000 white-label coaching apps to the App Store and Google Play. Store-listed apps give clients a familiar download and a listing under a coach's name. If you need that distribution, compare PT Distinction's branded apps or Trainerize Studio Plus; Kahunas's current web-app pricing covers a different delivery model.
2. Everfit: for a free workout roster or a modular coaching setup
Everfit Starter covers 5 clients for free. Its pricing page lists the workout builder, 1,000+ exercises, custom videos, messaging, metrics and progress photos. Everfit advertises a 30-day free trial with no card; the trial wording we checked does not name it a Pro trial.
Pro costs $19/month for 5 clients, $75 for 35, and $95 for 50. The 35-client bracket covers a 25-client roster. Pro adds forms, habits, a food journal, basic meal plans, booking and scheduling, and logo/colour theming inside Everfit.
Everfit prices Payments & Packages from $9/month, Meal Plans & Recipe Books from $39/month, and Autoflow from $29/month on Pro and Studio. Ask Everfit about add-on eligibility before choosing Starter for that work.
Using the published starting add-on rates, Pro plus Payments and Meal Plans starts at $67, $123 and $143/month at 5, 25 and 50 clients. Autoflow adds $29 for the first 30 active Autoflow clients or $56 for 31 to 60. On the same starting-rate basis, whole-roster Autoflow totals start at $96, $152 and $199/month; at 50 clients with 30 or fewer using Autoflow, the total starts at $172. Confirm the Meal Plans add-on quote for your full roster inside Everfit before subscribing.
Choose Everfit if you want to start free or select add-ons around your work. Compare the add-on bill if you plan to give the whole roster recipes, onboarding sequences and in-app checkout. The Everfit pricing article covers more client brackets.
3. ABC Trainerize: for hybrid studios and class-based businesses
ABC Trainerize offers a free one-client plan. Pro costs $25/month for 5 clients, $79 for 30 and $135 for 50. Its Basic client category lets you manage people who book sessions or buy products without giving them a full coaching seat; check the plan limits if you run both services.
Stripe Integrated Payments costs $10/month. Advanced Nutrition Coaching costs $20/month on Grow, Pro 5 and Pro 15, or $45 on Pro 30–200. The latter adds recipe meal planning, including a 2,400+ recipe catalogue. The resulting stacks cost $55 at 5 clients, $134 at 25 and $190 at 50 before card processing. We use Pro 30 for 25 clients.
The $10/month Stripe Integrated Payments add-on supports selling session packs and booking and tracking sessions. The $25/month Business add-on bundles Stripe and Video Coaching with extras such as public prospect-booking links and client referrals. A Pro branded app costs $169 once for logo and colour customisation inside Trainerize. Studio Plus starts at $275/month for up to 500 clients per location, includes the add-ons and includes a store-listed branded app. Those are different branding products.
Choose Trainerize if you need studio bookings alongside coaching, or if you want the Studio bundle. For an online coach at 25 or 50 clients who needs recipes and payments, the Pro add-ons push its subscription above the PT Distinction, HubFit and Kahunas prices in the table. The Trainerize pricing article sets out the full ladder.
4. CoachRx: for strength programming and structured assessments
CoachRx suits coaches who want macro, meso and micro planning alongside Body, Move and Work assessments. Its pricing page includes nutrition prescriptions, lifestyle coaching, check-ins, team roles and custom theming across its plans. CoachRx also offers client and programme migration at no charge.
The monthly price is $29 for 1–5 active clients, $79 for 6–50, and $199 for 51–150. Annual-plan monthly equivalents are $25, $67 and $169. The 14-day trial requires a card, and CoachRx charges on day 15 unless you cancel.
If CoachRx confirms USD billing for your account, its subscription at 25 clients costs $85.98 less than TrueCoach Pro before payment fees. At 50, the $79 subscription costs less than TrueCoach's $164.98 and Kahunas's $100 on that basis. At client 51, CoachRx moves to $199, so check your next roster size as well as your current one.
The Business Suite adds 2% on top of your country's Stripe fees when you collect payments through it. You can run subscriptions elsewhere. That fee can outweigh the subscription saving for a coach with high monthly sales; the CoachRx pricing article shows the fee maths and larger bands.
5. PT Distinction: for meal planning and branded apps at 25–50 clients
PT Distinction includes its programme builder, Smart Meal Planner, assessments, automated workflows and payment tools across Basic, Pro and Master. Basic costs $19.90/month for 3 clients, plus $6 for each extra client after the extra client's free month. Five clients therefore cost $31.90/month once those extra-client charges start.
Pro costs $59.90/month for 25 clients, then $2.40 per extra client. Master costs $89.90/month for 50, then $1.60 per extra client. Both include custom branded iOS and Android apps. PT Distinction offers a one-month free trial.
Choose it if you want that meal-planning and branded-app combination at a smaller roster. At 25 clients, Pro costs $105.08 less than TrueCoach Pro and $2.60 less than Kahunas. At 50, Master costs $75.08 less than TrueCoach and $10.10 less than Kahunas. Those comparisons exclude processor fees and compare different feature sets: a new Kahunas business gets custom branding from 200 seats, while coaches switching with an existing branded app retain white label below that tier. Our PT Distinction pricing article covers the extra-client breakpoints.
6. HubFit: for a flat recipe-and-payments price through 100 clients
HubFit has a free two-client plan. Standard costs $39/month for up to 50 clients, with nutrition tracking, check-in forms, habits and onboarding flows. Premium costs $69/month for up to 100 clients and adds recipe books, a smart meal planner, payments, packages, group challenges and in-app branding. HubFit displays annual-plan monthly equivalents of $31 for Standard and $55 for Premium.
At 50 clients, Premium costs $95.98 less than TrueCoach Pro and $31 less than Kahunas. At 100, Premium remains $69 against Kahunas's $150, a difference of $81. HubFit Premium costs less than Kahunas's seat price from 28 through 100 clients: 28 Kahunas seats cost $70. At 25 clients, Kahunas's $62.50 costs $6.50 less.
Choose Premium if its recipe, payment and branding tools cover your work without team accounts. For team members and community forums, HubFit requires Ultimate, from $119/month for up to 100 clients. Use that figure for a team comparison; the $69 Premium price leaves those tools out. Our HubFit pricing article covers the higher client bands.
Compare payment fees before switching
At 25 clients paying $200/month, you collect $5,000. TrueCoach's 5% processing rate takes $250. Treat that as the published processing fee, not a 5% platform surcharge to add to another standard Stripe bill.
CoachRx's 2% platform fee adds $100 on the same revenue, plus Stripe's processing charges. Kahunas adds $0 in platform commission, and Stripe or PayPal charges its own fees. A vendor's lower software subscription can cost more once you collect client payments through it. Confirm your country's rate and your payment method before calculating a saving.
You can keep TrueCoach and bill outside it. Test that workflow before moving your programmes to another platform for fees alone.
Test your own coaching week
Take one client through a workout, a check-in and the nutrition workflow during each trial. Add a custom exercise and send a plan change from the device you use between sessions. For a team, check permissions and count staff seats; for a branded app, confirm whether you get theming inside the vendor's app or a listing under your name.
Ask the new vendor which client history it can import, and export your TrueCoach records before cancelling. CoachRx advertises migration help; that does not guarantee a transfer of each workout log or message. Keep the overlap long enough to confirm that your clients can sign in and follow their plans.
For Kahunas, start a 14-day trial on the tier you need. Test recipes on 25 seats, Whim or team access on 50, and branding on 200 for a new seat-plan business. Pick the trial tier for the features you plan to use, and check the feature-switch and legacy-app qualifications above.
FAQ
Is there a free TrueCoach alternative?
Everfit Starter covers five clients for free, HubFit covers two and ABC Trainerize covers one. Their paid plans add different tools, so check the free plan's scope before moving a paying roster. Kahunas and CoachRx offer 14-day trials; PT Distinction offers one month. Kahunas has no permanent free tier and starts from $15/month for three seats.
Which TrueCoach alternative costs less at 25 clients?
In our subscription table, PT Distinction Pro costs $59.90/month, Kahunas costs $62.50 for 25 seats, HubFit Premium costs $69 and CoachRx lists $79, with no explicit currency code. Everfit Pro 35 plus Payments and Meal Plans starts at $123 using its published starting add-on rates; confirm the full-roster quote in Everfit. Trainerize Pro 30 plus Stripe and Advanced Nutrition costs $134. TrueCoach Pro costs $164.98. These sums exclude processing fees and do not promise matching recipe or branding features. Kahunas is our product; recipes start at 25 seats and custom branding at 200 for new seat-plan businesses. Coaches moving from an existing branded store app keep white label at any tier.
Does TrueCoach offer recipes?
Yes. TrueCoach offers a free Notion-based Meal Plan Generator with 100+ recipes, macro information and PDF exports. You can share the exported plan through TrueCoach. Its help centre describes adding recipe videos to the exercise library and assigning meal plans through programmes. Ask for a demonstration if clients need a dedicated browsable recipe catalogue.
Does TrueCoach charge 5% on top of Stripe?
Its Payouts help article describes a 5% payment-processing fee through Stripe, rather than 5% plus Stripe's standard card fee. It also states that transaction fees apply to refunds. The feature serves coaches in the US, UK, Australia and Canada. Ask TrueCoach to confirm the rate for your account before routing client payments through it.
Is Kahunas cheaper than TrueCoach?
At 5, 25 and 50 client seats, Kahunas costs $25, $62.50 and $100/month, against TrueCoach at $29.98, $164.98 and $164.98. Kahunas takes no payment commission, but the processor charges its own fees. Kahunas has a smaller stock video library, no permanent free tier and tier gates: recipes from 25 seats, Whim and team access from 50, Education/Challenges/Communities from 100, and custom branding/domain options from 200 for new seat-plan businesses. Coaches moving from an existing branded store app keep white label at any tier. Seat tiers unlock eligibility subject to the feature switches and consent rules above. Businesses on legacy store apps cannot use the K2-only features listed above.
Can I get a branded app without buying 200 Kahunas seats?
PT Distinction includes branded iOS and Android apps on Pro at $59.90/month and Master at $89.90. Trainerize includes its store-listed branded app on Studio Plus from $275/month. TrueCoach Standard includes logo theming and a subdomain at $69.98, while HubFit Premium includes in-app branding at $69. Compare the branding format as well as the price. Kahunas's 200-seat tier covers web-app branding and domain options for new seat-plan businesses, not a separate store listing. Coaches moving from an existing branded store app keep white label at any seat tier.
Sources
Read on 14 November 2026:
- TrueCoach pricing (monthly and annual plans, client caps, exercise-video counts, AMRAP builder and integrations)
- TrueCoach Help Center: Payouts (5% processing fee, refunds and supported countries)
- TrueCoach: AI Meal Plan Generator (free Notion tool, 100+ recipes and PDF exports)
- TrueCoach Help Center: Using TrueCoach for Nutrition Clients (recipe videos in the exercise library and meal plans through programmes)
- TrueCoach: Custom-Branded Fitness App (Standard/Pro logo, themes and subdomain)
- Everfit pricing (free Starter, Pro brackets, trial wording, features and add-ons)
- Everfit Help Center: Automation Pricing (Autoflow usage bands)
- ABC Trainerize pricing (client tiers, add-ons, recipe count and branded-app formats)
- ABC Trainerize: Coaching Management Software Pricing Cost (official monthly Pro 30 and Studio Plus figures)
- ABC Trainerize Help Center: Sell Personal Training Packages and Track Sessions (session packs and booking with Stripe Integrated Payments)
- ABC Trainerize Help Center: Getting Started with the Business Add-on (Stripe and Video Coaching bundle, prospect booking and client referrals)
- CoachRx pricing (client bands, trial, assessments, features and migration)
- CoachRx Help Center: Fees (2% platform fee plus Stripe; optional Business Suite)
- PT Distinction pricing (plans, extra-client fees, meal planner, branded apps and trial)
- HubFit pricing (free tier, monthly and annual rates, Premium/Ultimate features and caps)
- Kahunas pricing (seat rules, annual discount, feature tiers and payment commission)
- Kahunas workouts, nutrition and recipes
- Kahunas client web app, branding and domain options
