Everfit vs TrueCoach in 2026: Pricing, the 5% Fee, and Real Monthly Costs

What you are choosing between

Everfit sells a free Starter plan for 5 clients, then Pro and Studio brackets, then separate add-ons for payments, recipe meal plans, and group automation. You can coach five clients at $0 if workouts, metrics, tasks, and 1-to-1 chat are enough. Habits, check-in forms, a food journal, basic meal plans, and a logo sit on Pro, from $19 a month.

TrueCoach sells three plans. Starter covers 5 clients at $29.98 and includes the workout builder, messaging, a MyFitnessPal sync, and in-app payments. Standard covers 20 clients at $69.98 and adds a logo, colours, a subdomain, and wearables. Pro covers 50 clients at $164.98 and repeats that Standard list at a higher cap. Past 50 clients, the pricing page tells you to email support@truecoach.co. A second FAQ on the same page points coaches with more than 250 clients at a contact form. We found no published price at 51 clients.

Plan prices on the Playbook posts linked above match the vendor pages we opened on 13 November 2026. The recipe count in two of those posts is stale. The Everfit pricing post (checked 28 October 2026) and the Everfit vs Trainerize post (checked 5 November 2026) both print 500+ dietitian recipes on the Meal Plans add-on. Everfit's Meal Plan Generator article, dated 14 September 2026, says the generator can draw on over 15,000 dietitian-approved recipes. Use the 14 September article.

Everfit vs TrueCoach at 5, 25, and 50 clients

Standard Stripe card processing fees sit outside every column. TrueCoach's 5% fee also sits outside this table, in the payments section below. These sums are software subscriptions. They are not an all-in client-payment total.

Workouts plan means the cheapest published plan that covers that roster for programming and chat. Everfit Pro + Payments + Meal Plans adds the two add-ons a coach turns on for in-app cards and recipe meal plans. Standard logo branding is already on Pro, so that column does not add the $75 one-time Advanced Custom Branding fee. Autoflow is a separate note under the table, because TrueCoach publishes no matching automation price billed each month. TrueCoach with logo branding steps a 5-client coach from Starter to Standard. At 25 and 50 clients, Pro already includes the logo.

Everfit stack maths: 19 + 9 + 39 = 67. 75 + 9 + 39 = 123. 95 + 9 + 39 = 143. Per client on that roster: 67 / 5 = $13.40, 123 / 25 = $4.92, 143 / 50 = $2.86. The page's own per-client lines are cap rates, not roster rates: Pro 35 is $2.14 at 35 clients (75 / 35 = 2.1428, which the card rounds to $2.14), and the Pro 50 card prints $1.9 (95 / 50 = 1.9). A 25-client coach on Pro 35 pays $75 / 25 = $3.00 a client for the base plan, not the $2.14 cap rate.

Autoflow, if you run group onboarding: Everfit's automation article charges $29 for the first 30 clients in an Autoflow and $56 for 31 to 60. The article says Autoflow bills each month on an annual base plan too. Add those rungs to the stack above: 67 + 29 = $96 at 5 clients, 123 + 29 = $152 at 25, 143 + 29 = $172 at 50 if 30 or fewer clients sit in an Autoflow, and 143 + 56 = $199 if 31 to 60 do. Those four totals match the Everfit full-stack column in the 5 November and 11 November Playbook posts. The $67, $123, and $143 figures match the Everfit column in the TrueCoach pricing post, which leaves Autoflow out of the base sum.

TrueCoach maths: Starter at $29.98 covers 5 clients. Standard at $69.98 caps at 20, so 25 and 50 clients use Pro at $164.98. The step from Standard to Pro is 164.98 minus 69.98 = $95.00. A 5-client coach who wants the logo pays that $40.00 gap (69.98 minus 29.98) and buys a 20-client cap. Per client on the workouts plan: 29.98 / 5 = $5.996. On Pro, 164.98 / 25 = $6.5992 at a 25-client roster, and 164.98 / 50 = $3.2996 if you fill the cap. We leave those unrounded. The pricing post's $6.00 and $3.30 lines are the same divisions rounded to the nearest cent.

Kahunas tier-gated seat maths (Kahunas is our product): We ran quoteSeats for 5, 25, and 50 seats on a month-to-month bill. The results are $25.00, $62.50, and $100.00. Workouts, nutrition plans, check-ins, habits, and 0% commission payments come with every seat. Recipes start at 25 seats. A 5-client coach who needs recipes pays the 25-seat plan at $62.50, not the $25 five-seat bill. Custom branding starts at 200 seats, at $200 a month. Annual billing is 20% off: quoteSeats returns $20, $50, and $80 a month at those three seat counts ($4.00, $2.00, and $1.60 a seat). We also ran 13, 20, 21, and 24 seats. Each bills as 25 seats at $62.50. Seat 12 stays on the $5 rate at $60. Seat 26 is $65 (26 seats at $2.50).

Three comparisons sit in that table:

1. Programming costs less on Everfit at each roster both vendors price. Starter at $0 against $29.98. Pro 35 at $75 against Pro at $164.98. Pro 50 at $95 against the same $164.98.
2. In-app payments, matched and before the 5% fee, cost less on Everfit at each roster. Pro 5 plus Payments is 19 + 9 = $28, against TrueCoach Starter at $29.98 (a $1.98 gap). Pro 35 plus Payments is 75 + 9 = $84, against Pro at $164.98. Pro 50 plus Payments is 95 + 9 = $104, against the same $164.98. The $67, $123, and $143 column adds Meal Plans. TrueCoach sells no recipe product to put against that add-on, so those three bills are not a TrueCoach win.
3. A logo at 5 clients stays cheaper on Everfit. Standard branding sits inside Pro 5 at $19. Add Payments and the matched bill is $28, against TrueCoach Standard at $69.98 (69.98 minus 28 = $41.98). Standard's cap is 20 clients, and that plan still has no recipe library.

The 21st client

TrueCoach's expensive step is the 21st active client. Standard stops at 20. Client 21 moves you to Pro. You pay $95 more a month (164.98 minus 69.98) until you fill the 50-client cap, or until you drop back under 20 and wait for the next renewal. The pricing page says a downgrade shows on the next billing cycle.

Everfit's step at client 21 is smaller, and the bracket is different. Pro 20 is $49 and caps at 20. Client 21 needs Pro 35 at $75. The step is 75 minus 49 = $26, and that plan covers you through 35 clients. Pro 10 at $29 covers 10. The cards between 5 and 20 are in the Everfit pricing post.

Kahunas has no step at client 21. quoteSeats(20) and quoteSeats(21) each return $62.50, billed as 25 seats. A 20-client coach on Everfit Pro 20 pays $49. The same coach on TrueCoach Standard pays $69.98. The same coach on Kahunas pays $62.50 and holds 5 spare seats. Client 21 changes the Everfit bill to $75 and the TrueCoach bill to $164.98. The Kahunas bill stays at $62.50.

Annual cards, checked the same day: TrueCoach shows Starter at $26.34, Standard at $57.99, and Pro at $136.99 a month. The Starter card labels that as 1 month free. Standard and Pro say 2 months free. The footnote defines the label as the gap between 12 month-to-month bills and 12 annual-equivalent bills.

• Starter: 26.34 times 12 = 316.08. 29.98 times 12 = 359.76. Saving = 43.68. 43.68 / 29.98 = 1.46 months, rounded to two decimals. The card's "1 month free" label is short of that working.
• Standard: 57.99 times 12 = 695.88. 69.98 times 12 = 839.76. Saving = 143.88. 143.88 / 69.98 = 2.06 months, rounded to two decimals.
• Pro: 136.99 times 12 = 1,643.88. 164.98 times 12 = 1,979.76. Saving = 335.88. 335.88 / 164.98 = 2.04 months, rounded to two decimals.

Everfit's pricing page badges annual billing as save 16%. The Pro cards we opened show Pro 5 at $16, Pro 35 at $63, and Pro 50 at $79 a month on annual billing, against the month-to-month cards at $19, $75, and $95. Payments shows $8 against $9. Meal Plans shows $33 against $39. Autoflow shows $24 against $29 at the first rung. Quote the card you are about to buy. The badge is a page-level label, not a figure we recomputed for every bracket.

Programming and what clients log

Everfit's pricing page gives Starter a workout builder, a library of 1,000+ exercises, custom exercise videos, metrics and progress photos, tasks, inbox messaging, and iOS and Android apps for you and your clients. Pro adds habit coaching, forms and questionnaires, a food journal, basic meal plans, a multi-week programme builder, saved replies, an AI draft reply in the inbox, community forums, team member accounts, booking and scheduling, and custom branding. Pro's metrics line adds custom metrics. Starter's metrics line stops at the preset list.

TrueCoach's pricing page describes a drag-and-drop builder for AMRAPs and strength sets, workout templates, and in-app messaging with photos, video, and GIFs. The plan cards say the video library is 3,000+. The feature table on the same page says 3,500+. Both lines were live on 13 November 2026. Treat them as the two figures TrueCoach publishes, and confirm the live library before you buy the plan for its video count. You can upload your own videos. The page also lists push and email notifications when a client finishes a workout.

The client apps split on what else they carry. Everfit Pro includes booking and scheduling on the plan card. TrueCoach's pricing page leaves class bookings, session packs, and a front desk off the cards. A hybrid gym that lives in a class calendar should price that gap before it prices the $95 step. A strength coach who writes sets, reps, and rest, and who skips meal plans, is the coach those three TrueCoach plans suit.

Wearables follow the plan gates we could read. TrueCoach's feature table marks Apple Health, Apple Watch, Garmin, and Oura as exclusive to Standard and Pro. The Standard and Pro cards also name WHOOP. Everfit's help centre documents an Oura connection (heart rate, sleep, steps, VO2 max) and a WHOOP connection (sleep, resting heart rate, calories, recovery, strain). Those two articles name no plan gate. We left wearable access on Starter unchecked.

Nutrition and recipes

Everfit Pro includes a food journal, macro targets, and basic meal plans. The Meal Plans & Recipe Books add-on, from $39 a month ($33 on the annual card), adds generated meal plans, a scheduled refresh from check-in answers, client meal swaps, and recipes. The add-on block on the pricing page says you can store unlimited recipes. A help article updated 27 August 2026 says Pro and Studio let you create up to 20 custom recipes without that add-on, and points you at the add-on to create more. The system library size is the stale-figure note above: use over 15,000 from Everfit's 14 September 2026 article, not the 500+ line in the older Playbook posts.

TrueCoach's pricing page describes nutrition as a MyFitnessPal sync, calorie and macro goals, and custom habits. One block says you can upload meal plans. That page leaves out an in-app food database, a barcode scanner, a recipe count, and a meal-plan add-on. If your clients already log in MyFitnessPal, that sync is the published path. If you prescribe meals inside the coaching app, TrueCoach has no add-on that adds a recipe library. See the nutrition coaching apps comparison for platforms that do.

Kahunas includes meal plans, a food database of over 1.5 million foods, and a barcode scanner on every paid seat (nutrition). Recipe books start at 25 seats (recipes). That is our product. The 25-seat gate is a real limit: a 5-client coach who needs recipes pays $62.50 a month for the 25-seat plan.

Payments and the 5% fee

Standard Stripe card processing fees are excluded from the software table above and from the table below. The figures here are the platform amount above Stripe's published US domestic card rate of 2.9% + $0.30, on clients paying $200 a month. This table is not an all-in payment total. Everfit's $9 Payments add-on stays in the software table.

On one $200 charge, standard US Stripe is 200 times 0.029 = 5.80, plus 0.30 = $6.10. TrueCoach's 5% on that charge is $10.00. The gap is $3.90. Everfit's US domestic rate, from the processing-fees article, is 3.15% + $0.30, so the same charge is 200 times 0.0315 = 6.30, plus 0.30 = $6.60. The gap versus $6.10 is $0.50, which is the extra 0.25 percentage points (0.0025 times 200). The $0.30 on each rate is the same, so the gap is the 0.25 points alone. Kahunas adds no percentage above Stripe, so that column is $0. You still pay Stripe or PayPal.

Working: 5 times 3.90 = 19.50, and 19.50 times 12 = 234. 25 times 3.90 = 97.50, and 97.50 times 12 = 1,170. 50 times 3.90 = 195, and 195 times 12 = 2,340. Everfit: 5 times 0.50 = 2.50 (30 a year), 25 times 0.50 = 12.50 (150 a year), 50 times 0.50 = 25 (300 a year). The 50-client Everfit line is also 0.0025 times 10,000 = 25.

TrueCoach's Payouts article, updated 3 December 2025 and live on 13 November 2026, says processing includes a 5% fee from Stripe. The same article says the fee applies to money you collect and to money you refund, and that payouts are limited to coaches in the US, UK, Australia, and Canada. The pricing-page FAQ on the same day answers "Are there any extra fees?" with "Nope, what you see is what you get." The Payouts article is the page that names the 5%. You can bill outside TrueCoach, in your own Stripe or PayPal account, and skip that 5%. You then run checkout yourself.

Everfit charges from $9 a month ($8 on the annual card) for Payments & Packages, on Pro and on Studio. The processing-fees article lists a US domestic card rate of 3.15% + $0.30 and an international card rate of 4.65% + $0.30, and a $15 Dispute Countered Fee that is refunded if you win. The same article names 17 countries for the payments feature: the US, Australia, Canada, New Zealand, the UK, Switzerland, Germany, Finland, France, Ireland, Norway, the UAE, Spain, the Netherlands, Sweden, Denmark, and Luxembourg. It lists a UK domestic rate of 2.0% + £0.20. Bulgaria appears in the fee table and is marked unsupported for new workspaces. Count the 17 names from that article. The 5 November Everfit vs Trainerize post also says 17 countries, then groups the rest as 10 EU countries. Norway sits in that rest and is not an EU member, so use the 17 names.

Kahunas charges $0 platform commission and no payments add-on. You connect your own Stripe or PayPal account. Stripe's 2.9% + $0.30 US domestic rate, or PayPal's rate, still applies. Payments cover 17 currencies (payments).

Branding and a store listing

Everfit includes standard custom branding on Pro and Studio. The branding help article, updated 25 August 2026, says that covers a splash-screen logo, a theme colour from Everfit's selection, a workout background, and an email banner. Advanced Custom Branding is a $75 one-time add-on on Pro and Studio. It adds a preset app icon, a logo on the client's Today screen, a full-screen splash image, custom colour codes, and a welcome video. The same article says a listing under your own name is an Enterprise white-label solution, and that Enterprise requires at least the Studio plan with 500 clients. The pricing page prices Enterprise as "Contact Us".

TrueCoach's custom-branded page, available on Standard and Pro, describes a logo on client emails and the web app, a subdomain such as yourname.truecoach.co, and 8 colour themes. Starter leaves that theming out. That page leaves out a separate App Store listing, a Google Play listing under your business name, and a price for one. Clients still open the product TrueCoach ships.

A prospect can search your business name in the App Store and Google Play, and the install comes from the store. Before we built Kahunas 2.0, we published over 10,000 white-label coaching apps to the App Store and Google Play, so we know that store presence. Running the listing means a developer account, store review on each update, and the store's in-app purchase rules if the package is sold inside the store app. Read the white-label fitness app guide for the three delivery models side by side.

Kahunas installs from your link in three taps: open the link, tap Share, tap Add to Home Screen. The icon opens full screen, with push notifications and offline workout, meal, and check-in logging. Logo, colours, and a custom domain unlock together at 200 seats ($200 a month, or $160 a month on the annual card). A coach under 200 seats who wants that branding buys the 200-seat plan. Clients pay you through Stripe or PayPal (payments).

On Zapier, TrueCoach's own page disagrees with itself. The Standard plan card lists "Business Automations powered by Zapier". The feature table on the same page marks "Automations Powered By Zapier" as exclusive to Pro. Confirm which line is live before you buy Standard for Zapier. The TrueCoach vs Trainerize post carries the same warning.

Where Kahunas fits (our product, with the limits)

Disclosure: Kahunas is our product.

Kahunas fits an online coach who wants workouts, nutrition, check-ins, and payments on one per-seat bill from $15 a month (3 seats at $5.00 a seat). The rate steps down to $2.50 at 25 seats, $2.00 at 50, $1.50 at 100, $1.00 at 200, and $0.50 at 1,000. Every seat includes the workout builder (1,700+ videos), nutrition plans (over 1.5 million foods and a barcode scanner), supplement plans, check-ins, habits, wearables, Labs, cycle tracking, and 0% commission on your Stripe and PayPal accounts. At 25 seats you add recipes and automations. At 50 seats you add Crew, exercise analysis, a screen recorder, and team seats. At 100 seats you add communities, education, and challenges. At 200 seats you add the branded app and a custom domain.

Limits to weigh before you switch:

• No permanent free plan. Everfit Starter covers 5 clients at $0, with a 30-day Pro trial and no card, as the pricing-page description states. TrueCoach's trial is 14 days, then a paid plan, and TrueCoach publishes no $0 tier. Kahunas starts from $15 a month after a 14-day trial, with a 3-month money-back guarantee.
• Tier gates. Recipes and automations start at 25 seats ($62.50). A 5-client coach who needs recipes pays that 25-seat plan. Communities, Education, and Challenges start at 100 seats ($150). Logo and colour branding start at 200 seats ($200). You can buy a higher tier before you reach that seat count. Branding stays off the 5-seat bill.
• Smaller stock video library than TrueCoach, later branding than both. TrueCoach publishes 3,000+ or 3,500+ demo videos and puts logo theming on Standard at $69.98. Everfit publishes 1,000+ exercises and includes standard branding on Pro from $19. Kahunas publishes 1,700+ videos and unlocks full branding at 200 seats. All three let you upload your own videos.
• No class calendar and no gym till. Kahunas feature pages do not list class bookings, session packs, or a front-desk till. Everfit Pro lists booking and scheduling. A studio that needs a class calendar should price that on Everfit before it prices Kahunas.
• No separate store listing under your name. Kahunas is the three-tap web app above. Everfit's own-name listing is an Enterprise quote at 500 Studio clients or more. TrueCoach's published branding stays inside TrueCoach.

Test check-ins, meal plans, and the workout builder on a 14-day Kahunas trial.

FAQ

Is Everfit cheaper than TrueCoach in 2026?

On the programming plan, yes, at the three rosters both vendors publish. Everfit Starter is $0 for 5 clients against TrueCoach Starter at $29.98. Everfit Pro 35 is $75 at 25 clients against TrueCoach Pro at $164.98, because TrueCoach Standard caps at 20. Everfit Pro 50 is $95 against the same $164.98. Match payments and leave recipes out: Everfit is $28 at 5 clients (19 + 9), $84 at 25 (75 + 9), and $104 at 50 (95 + 9), against TrueCoach at $29.98, $164.98, and $164.98, before the 5% fee. Add Meal Plans ($39) and Everfit is $67, $123, and $143. TrueCoach has no recipe library to set against that add-on, so the $29.98 bill is not a cheaper recipe stack.

Is TrueCoach cheaper than Everfit in 2026?

No. On the matched stacks we priced, TrueCoach's software bill is higher, before the 5% fee. Programming is $29.98 against Everfit's $0, then $164.98 against $75 and against $95. Payments without recipes are $29.98 against $28 (19 + 9), $164.98 against $84 (75 + 9), and $164.98 against $104 (95 + 9). A logo at 5 clients is $69.98 on Standard against $19 on Everfit Pro, or $28 if you also add Payments (69.98 minus 28 = $41.98). The $29.98 Starter plan looks lower only next to Everfit's $67 recipe stack, and TrueCoach does not sell that recipe library. The 5% fee sits on top when you run cards through TrueCoach.

Does TrueCoach take 5% of client payments?

Yes, if you run cards through TrueCoach. The Payouts article says processing includes a 5% fee, that the fee applies to refunds as well as collections, and that the feature is limited to coaches in the US, UK, Australia, and Canada. On five clients paying $200, that fee is $50 a month, against $30.50 at Stripe's US domestic rate of 2.9% + $0.30, a gap of $19.50. Everfit charges a Payments add-on from $9 a month and a US domestic card rate of 3.15% + $0.30, a gap of $0.50 on a $200 charge. The TrueCoach pricing-page FAQ says there are no extra fees. The Payouts article is the one that names the 5%. You can bill outside either app.

Does Everfit have a free plan?

Yes. Everfit Starter is $0 for up to 5 clients and includes the workout builder, a 1,000+ exercise library, custom exercise videos, metrics, tasks, messaging, and the iOS and Android apps. It leaves out habit coaching, forms, the food journal, custom branding, and the paid add-ons. The pricing page also describes a 30-day Pro trial with no card. TrueCoach has a 14-day trial and no permanent $0 plan. Kahunas has a 14-day trial and starts at $15 a month for 3 seats.

Which one includes meal plans and recipes?

Everfit Pro includes basic meal plans, a food journal, and macro targets. Recipe books, generated weeks, and client meal swaps are the Meal Plans add-on from $39 a month. TrueCoach's pricing page describes a MyFitnessPal sync, macro goals, uploaded meal plans, and custom habits. That page leaves out a recipe library and a nutrition add-on. Kahunas includes meal plans and a barcode scanner on every paid seat, and recipe books from 25 seats.

Can you get your own App Store app on Everfit or TrueCoach?

TrueCoach's custom branding, on Standard and Pro, is a logo, 8 colour themes, and a subdomain inside TrueCoach. The page we opened leaves out a separate App Store price. Everfit's standard branding is included on Pro. A $75 one-time add-on adds a preset icon and custom colours inside the Everfit app. A listing under your own name is an Enterprise quote, and the branding article says that requires at least the Studio plan with 500 clients. Kahunas branding is a web app at 200 seats, at $200 a month.

Sources

Checked 13 November 2026:

• everfit.io/pricing
• Everfit Help Center: Automation Pricing
• Everfit Help Center: Processing Fees for Payments
• Everfit Help Center: Advanced Custom Branding
• Everfit Help Center: Create a recipe
• Everfit Help Center: Oura integration and WHOOP integration
• Everfit: Meal Plan Generator (14 September 2026, over 15,000 dietitian-approved recipes)
• truecoach.co/pricing
• truecoach.co/features/custom-branded-fitness-app
• TrueCoach Help Center: Payouts
• stripe.com/pricing (US domestic cards, 2.9% + $0.30)
• kahunas.io/pricing