All prices in USD, excluding tax, checked directly on everfit.io/pricing on 28 October 2026. Software pricing changes, so verify on Everfit's site before subscribing.
Everfit monthly and annual base prices, by plan
Everfit prices its paid plans by active client tier. Paying annually saves roughly 16% across both base plans and add-ons.
Starter & Pro tiers (5 to 300 clients)
| Plan & client cap | Monthly billing | Annual billing (per month) | Base cost per client (monthly) |
|---|---|---|---|
| Starter (up to 5 clients) | $0 (Forever Free) | $0 | $0.00 |
| Pro 5 | $19 | $16 | $3.80 |
| Pro 10 | $29 | $24 | $2.90 |
| Pro 20 | $49 | $41 | $2.45 |
| Pro 35 | $75 | $63 | $2.14 |
| Pro 50 | $95 | $79 | $1.90 |
| Pro 75 | $120 | $100 | $1.60 |
| Pro 100 | $140 | $117 | $1.40 |
| Pro 125 | $160 | $133 | $1.28 |
| Pro 150 | $180 | $150 | $1.20 |
| Pro 200 | $220 | $183 | $1.10 |
| Pro 250 | $255 | $213 | $1.02 |
| Pro 300 | $290 | $242 | $0.97 |
Studio & Enterprise tiers (50 to 500+ clients)
Studio includes everything in Pro plus Group Chat, Broadcast Messages, Training Asset Upload Support, and the On-Demand Training Portal (Resource Collections, Workout Collections, On-Demand Programs):
| Studio / Enterprise tier | Monthly billing | Annual billing (per month) | Base cost per client (monthly) |
|---|---|---|---|
| Studio 50 | $105 | $88 | $2.10 |
| Studio 75 | $135 | $113 | $1.80 |
| Studio 100 | $165 | $138 | $1.65 |
| Studio 150 | $205 | $171 | $1.37 |
| Studio 200 | $249 | $208 | $1.25 |
| Studio 250 | $290 | $242 | $1.16 |
| Studio 300 | $325 | $271 | $1.08 |
| Studio 350 | $355 | $296 | $1.01 |
| Studio 400 | $385 | $321 | $0.96 |
| Studio 450 | $410 | $342 | $0.91 |
| Studio 500 | $430 | $358 | $0.86 |
| Enterprise | Custom quote | Custom quote | White-label store app, API access, 24/7 support, dedicated CSM |
What each Everfit base plan includes (and leaves out)
- Starter ($0, up to 5 clients): Workout builder, 1,000+ exercise library (plus custom video uploads), metrics and progress photos, tasks with reminders, 1-to-1 inbox messaging, and iOS/Android client and coach apps. Does not include check-in forms/questionnaires, habit coaching, food journals, custom branding, or add-ons.
- Pro ($19–$290/month): Adds booking and scheduling, habit coaching, forms and questionnaires, food journal and macro tracking, basic meal plans, multi-week program templates, AI Smart Response message drafts, custom logo and colour scheme inside the Everfit app, community forums, and team member management.
- Studio ($105–$430/month): Adds group chats, broadcast messages, asset upload assistance, and On-Demand Collections (saving the $25/month On-Demand add-on). Note that Autoflow, Payments & Packages, and Meal Plans & Recipe Books still cost extra even on Studio.
- Enterprise (contact sales): The only tier offering a full white-label App Store and Google Play listing under your own brand name, plus API integrations.
Everfit add-on prices (and how Autoflow scales past 30 clients)
Everfit's base Pro prices look lower than almost every competitor until you turn on payments, onboarding automation, and recipe-based meal planning:
| Everfit add-on | Monthly starting price | Annual starting price | What it unlocks | Scaling rule to watch |
|---|---|---|---|---|
| Payments & Packages | From $9/mo | From $8/mo | Sell recurring subscriptions & one-off packages via Stripe, auto-assign programs at purchase, sales analytics | Stripe card processing fees apply on every sale |
| Autoflow (Automation) | From $29/mo | From $24/mo | Automated onboarding sequences, scheduled workouts/tasks/messages, forum post scheduling, leaderboards & challenges | $29/mo covers first 30 active Autoflow clients; adds +$27/mo per extra 30 clients (31–120), +$25/30 (121–300), +$21/30 (301–900) |
| Meal Plans & Recipe Books | From $39/mo | From $33/mo | Auto-generated macro meal plans, check-in auto-refresh, 500+ dietitian recipes, unlimited custom recipes, client meal swaps | Listed as "From $39/mo"; check higher roster tiers in-app |
| On-Demand Collections | From $25/mo (Pro) | From $21/mo (Pro) | Resource libraries & on-demand workout collections | Included in Studio ($105/mo+) |
Look closely at Studio 50 ($105/mo) vs Pro 50 ($95/mo): if you want On-Demand Collections or Group Chats at 50 clients, upgrading to Studio 50 costs $10 more than Pro 50 instead of paying $25/month for the On-Demand add-on.
Look closely at Autoflow's "Money Saver Policy" too: Everfit bills Autoflow based on how many clients participated in at least one active Autoflow during the month. Put all 50 of your clients in an active onboarding or challenge Autoflow and that add-on steps from $29/month (1–30 clients) to $56/month ($29 + $27 for the 31–60 bracket). Put 100 clients in Autoflow and it reaches $110/month ($29 + 3 x $27).
What Everfit really costs at 5, 20, 50, 100, and 200 clients
Here is what an online coach pays on monthly billing once they include Payments & Packages, Meal Plans & Recipe Books, and Autoflow (assuming active clients run in Autoflow; if you only put new sign-ups in Autoflow, keep the Autoflow line at $29/month):
| Roster size | Base plan | Payments + Meal Plans ($9 + $39*) | Autoflow (if whole roster active) | Real monthly total | Cost per client |
|---|---|---|---|---|---|
| 5 clients (testing free) | Starter ($0) | Not available on Starter | Not available on Starter | $0 | $0.00 |
| 5 clients (full coaching) | Pro 5 ($19) | +$48 | +$29 (1–30 tier) | $96/mo ($67 without Autoflow) | $19.20 |
| 20 clients | Pro 20 ($49) | +$48 | +$29 (1–30 tier) | $126/mo | $6.30 |
| 50 clients | Pro 50 ($95) (or Studio 50 $105) | +$48 | +$56 (31–60 tier; $29 if <=30 active) | $199/mo ($172 if <=30 in Autoflow) | $3.98 |
| 100 clients | Pro 100 ($140) (or Studio 100 $165) | +$48 | +$110 (91–120 tier; $29 if <=30 active) | $298/mo ($217 if <=30 in Autoflow) | $2.98 |
| 200 clients | Pro 200 ($220) (or Studio 200 $249) | +$48 | +$185 (181–210 tier; $29 if <=30 active) | $453/mo ($297 if <=30 in Autoflow) | $2.27 |
*Uses Everfit's published starting rates for Payments ($9/mo) and Meal Plans & Recipe Books ($39/mo); verify in-app if either add-on scales at higher client brackets.
Everfit vs Trainerize vs Kahunas (2026 cost comparison)
Coaches searching everfit vs trainerize usually want to know which one stops nickelling-and-diming them as they scale. Here is how Everfit, Trainerize, and Kahunas compare on monthly billing when you include workouts, full meal planning + recipes, automations, and Stripe payments:
| Roster size | Everfit (Pro + Payments + Meal Plans + Autoflow) | Trainerize (Pro/Studio + Stripe + Adv. Nutrition) | Kahunas (all-in per seat) |
|---|---|---|---|
| 5 clients | $96/mo ($0 on limited Starter) | $55/mo (Pro 5 $25 + $10 + $20) | $25.00/mo (automations & recipes unlock at 25 seats) |
| 20 clients | $126/mo | $134/mo (Pro 30 $79 + $10 + $45) | $62.50/mo (billed at 25-seat floor; includes Recipes & Automations) |
| 50 clients | $172–$199/mo | $190/mo (Pro 50 $135 + $10 + $45) | $100.00/mo (also includes Crew AI, Screen Recorder, Exercise Analysis, Teams) |
| 100 clients | $217–$298/mo | $275/mo (Studio Plus, all add-ons incl.) | $150.00/mo (also includes Communities, Courses, Challenges) |
| 200 clients | $297–$453/mo | $275/mo (Studio Plus covers up to 500) | $200.00/mo (also includes Branded App & Custom Domain) |
Where Everfit wins
- Best free starting tier of the three: 5 clients free forever with no credit card beats Trainerize's 1-client free plan and Kahunas's 14-day trial.
- Workout-only rosters: If you do not sell through Everfit, do not run Autoflow, and only use the basic food journal, Pro 50 ($95/month) and Pro 100 ($140/month) are competitively priced.
- Logo and colour theming early: Everfit Pro ($19/month+) lets you add your logo and colour palette inside the Everfit client app, whereas Kahunas unlocks custom app branding at 200 seats.
Where Kahunas wins (our product, with its limits)
Disclosure: Kahunas is our product.
- One transparent per-seat rate, zero add-ons: Payments (0% commission via Stripe and PayPal), 1.5M+ foods with barcode scanning, supplement plans, check-ins, wearables, menstrual cycle tracking, and AI blood test Labs are included on every seat from $15/month (3 seats). At 25 seats ($62.50/month), Recipes, Automations, and Season Roadmaps unlock automatically; at 50 seats ($100/month), Crew AI assistants, Screen Recorder, Exercise Analysis, and Team Hub unlock; at 100 seats ($150/month), Communities, Courses, and Challenges unlock.
- 3-tap instant client web app: Clients install from your link without app store friction, and Kahunas backs every paid plan with a 14-day free trial plus a 3-month money-back guarantee.
- Kahunas's limits: No $0 free plan, no native App Store listing under your brand name, and custom logo/colour branding starts at 200 seats ($200/month). Compare more options in our 10 Best Trainerize Alternatives guide.
FAQ
Is Everfit really free?
Yes, for up to 5 active clients on the Starter plan. Starter includes workout building, metrics, progress photos, tasks, and direct messaging, but excludes check-in forms, habit coaching, food journals, custom branding, payments, and meal-plan or automation add-ons.
Does Everfit take a percentage of client payments?
Everfit charges a flat monthly add-on for Payments & Packages (starting at $9/month monthly or $8/month annually) rather than a platform commission, and standard Stripe processing fees apply to each transaction.
Can I get my own white-label app in the App Store on Everfit?
Pro and Studio let you put your logo and brand colours inside the Everfit app. A standalone white-label App Store and Google Play listing under your own developer brand requires a custom-quoted Enterprise contract.
Is Everfit cheaper than Trainerize?
For workout-only coaching, Everfit Pro is cheaper than Trainerize Pro at every tier ($49 vs $79 at 20 clients; $95 vs $135 at 50 clients). Once you add payments, full meal planning, and Autoflow across a 100+ client roster, Trainerize Studio Plus ($275/month flat up to 500 clients) can work out cheaper than Everfit Studio + add-ons, while Kahunas undercuts both at $100/month (50 seats) and $150/month (100 seats).
Bottom line
Start on Everfit's free 5-client tier if you have $0 budget and just need to send workouts. Once you charge clients, run check-ins, coach nutrition, and automate onboarding, add up Everfit's base plan plus Payments ($9), Meal Plans ($39), and Autoflow ($29+) before committing. Want every coaching tool included on one predictable per-seat bill? Try Kahunas free for 14 days, backed by a 3-month money-back guarantee.
Sources
Checked 28 October 2026:
