All prices in USD unless noted, excluding tax, checked on each vendor's official pricing page on 28 October 2026.
Coach software vs consumer food trackers: clear this up first
Search for "nutrition coaching apps" and half the articles mix two completely different tools:
- Consumer diet apps (MyFitnessPal, MacroFactor, Cronometer, RP Diet Coach) are built for one person tracking their own meals. They do not give you a multi-client roster inbox, check-in forms, workout programming, or Stripe package billing.
- Nutrition coaching platforms (Kahunas, Everfit, Trainerize, PT Distinction, HubFit, My PT Hub) give you a coach portal to calculate TDEE targets, build structured meal plans or flexible macro targets, assign recipes, review adherence across 5 to 200+ clients, and collect monthly payments in one app.
If you coach paying clients, sending them to a separate consumer tracker creates screenshot chaos on check-in day. Every platform below puts nutrition inside a client coaching app.
How we compared these nutrition coaching platforms
We checked each vendor's official pricing and nutrition feature pages on 28 October 2026 across six criteria:
- Built-in food database & barcode scanning: Can clients log packaged foods and restaurant meals inside your coaching app without syncing a third-party tracker?
- Structured meal plans vs macro-only targets: Can you prescribe exact meals with swaps, or just daily protein/carb/fat numbers?
- Recipe builder: Does the software divide batch ingredients into per-serving macros that clients can log by the serving?
- Biomarkers & supplements: Can you manage supplement timing and review client blood work alongside food logs?
- Real monthly cost at 5, 20, 50, 100, and 200 clients after adding any required nutrition and payment add-ons.
Disclosure: Kahunas is our product. We include its real trade-offs alongside every competitor's.
Nutrition coaching apps compared at a glance (checked 28 October 2026)
| Platform | Built-in food database & barcode scanner | Meal planner & recipe books | Supplements & blood labs | Nutrition included in base price? | Payment commission (platform) |
|---|---|---|---|---|---|
| Kahunas | Yes (1.5M+ foods, barcode scanner, micronutrients) | Meal plans + meal swaps on all plans; Recipe builder from 25 seats; Moss AI drafting from 50 | Timed supplement plans + AI blood test Labs on all plans | Yes (meal plans from $15/mo; recipes from $62.50/mo) | 0% (Stripe & PayPal) |
| Everfit | Food journal, MacroSnap logging & tracker sync | Basic meal plans on Pro; full Meal Plans & Recipe Books (500+ recipes, swaps) is +$39/mo | Supplement/habit tasks only; no blood lab reader | Partial (full planner is +$39/mo; payments +$9/mo) | $9/mo add-on + Stripe fees |
| Trainerize | Meal & macro tracking + MyFitnessPal/Fitbit sync | Smart Meal Planner & 2,400+ recipes require Advanced Nutrition (+$20 to $45/mo) | No dedicated lab reader | No (+$20/mo up to 15 clients; +$45/mo from 30+; included on $275 Studio) | $10/mo add-on + Stripe fees |
| PT Distinction | Nutrition coaching & food tracking | AI (Smart) Meal Planner included on every tier | Assessments; no AI blood lab OCR | Yes (from $19.90/mo for 3 clients) | Included (processor fees apply) |
| HubFit | In-app nutrition & macro tracker | Macro planner on Standard ($39); Smart Meal Planner, Recipe Books & Meal AI on Premium ($69) | No AI blood lab reader | On Premium ($69/mo) and Ultimate ($119/mo) | Included from Premium ($69/mo) |
| My PT Hub | Nutrition plans & Nutrition AI | 50 nutrition plans on Starter; unlimited + Nutrition AI on Premium ($59 / £59) | No AI blood lab reader | Yes (unlimited on $59 / £59 Premium) | 0% (Stripe only, no PayPal) |
| TrueCoach | Relies on MyFitnessPal sync + PDF/notepad uploads | No native food-database meal generator | Habits & custom metrics only | Macro sync included; no meal-plan add-on | 5% flat fee per card payment |
Real monthly cost with full meal planning + payments (5 to 200 clients)
Headline software prices mislead nutrition coaches because Everfit and Trainerize put their meal planners and Stripe billing behind separate add-ons, while HubFit requires its Premium tier. The table below shows the real monthly bill (monthly billing, USD, before processor fees) for a coach who needs structured meal plans, recipes, and client payments:
| Active clients | Kahunas | Everfit (Pro + Meal Plans $39 + Payments $9)* | Trainerize (Pro + Adv. Nutrition + Stripe $10) | PT Distinction | HubFit (Premium / Ultimate) | My PT Hub (Premium USD) | TrueCoach (MFP sync only, + 5% card fee) |
|---|---|---|---|---|---|---|---|
| 5 clients | $25.00 (meal plans incl.; recipes at 25 seats) | $67.00 ($19 + $39 + $9) | $55.00 ($25 + $20 + $10) | $31.90 ($19.90 + 2 x $6) | $69.00 | $59.00 | $29.98 + 5% of sales |
| 20 clients | $62.50 (25-seat floor, unlocks Recipes & Automations) | $97.00 ($49 + $39 + $9) | $134.00 (Pro 30 $79 + $45 + $10) | $59.90 (Pro 25) | $69.00 | $59.00 | $69.98 + 5% of sales |
| 50 clients | $100.00 (unlocks Crew AI Moss, Screen Recorder, Teams) | $143.00 ($95 + $39 + $9) | $190.00 ($135 + $45 + $10) | $89.90 (Master 50) | $69.00 | $59.00 | $164.98 + 5% of sales |
| 100 clients | $150.00 (unlocks Communities, Courses, Challenges) | $188.00 ($140 + $39 + $9) | $275.00 (Studio Plus beats Pro 100 + add-ons) | $169.90 ($89.90 + 50 x $1.60) | $69.00 | $59.00 | Custom quote |
| 200 clients | $200.00 (unlocks Branded App & Custom Domain) | $268.00 ($220 + $39 + $9) | $275.00 (Studio Plus, up to 500) | $329.90 ($89.90 + 150 x $1.60) | ~$188+ (Ultimate 200 tier) | $59.00 | Custom quote |
*Everfit's Meal Plans & Recipe Books ("From $39/mo") and Payments & Packages ("From $9/mo") list starting rates on everfit.io/pricing/; confirm high-volume tier scaling inside your Everfit billing dashboard if you pass 30–100 active nutrition clients.
The 7 best nutrition coaching platforms, reviewed
1. Kahunas: best all-in-one for meal plans, macros, recipes, supplements & blood labs
Disclosure: Kahunas is our product.
Kahunas builds nutrition coaching, supplement protocols, and AI blood test reading into every seat from day one, rather than gating meal planning behind a $39 or $45 monthly add-on.
How nutrition works in Kahunas:
- TDEE and macro calculator: Enter age, height, weight, activity level, and goal (Reduce body fat, Maintain, or Increase weight). Kahunas calculates BMR and TDEE via Mifflin-St Jeor (switching to Katch-McArdle when body fat percentage is added) and splits calories and macros across meals.
- 1.5 million+ foods + barcode scanner: Clients log prescribed meals in one tap, swap to coach-approved meal alternatives without breaking macros, or scan packaged food barcodes inside the same app they use for workouts. Coaches can toggle full micronutrient breakdowns (fibre, potassium, calcium, iron, vitamin C, and more) on any logged day.
- Recipe builder & ready-made library (from 25 seats, $62.50/mo): Add batch ingredients in their natural units, set the serving yield, and Kahunas calculates per-serving calories and macros automatically. Clients log 0.5, 1, or 1.5 servings straight into breakfast, lunch, or dinner.
- Supplement plans & AI Labs (every plan): Group supplements by morning, afternoon, evening, or anytime with doses and durations. When clients attach a blood panel PDF or photo to their check-in, Kahunas transcribes each marker against the lab's reference range and flags highs and lows in amber or red.
- Moss AI meal drafting (from 50 seats, $100/mo): Ask Moss to draft a meal plan from your own foods and templates, then edit and approve before assigning.
Limitations: No free forever plan (14-day free trial + 3-month money-back guarantee; minimum 3 seats at $15/month). Recipe books unlock at 25 seats ($62.50/month), and custom app logo/colours unlock at 200 seats ($200/month). Kahunas is coaching software, not clinical medical-record (EHR/HIPAA insurance billing) software for hospital dietitians.
2. Everfit: best if you want 5 free clients first and add full meal planning later
Everfit's Starter plan is free forever for up to 5 clients, and Pro ($19/month at 5 clients up to $220/month at 200 clients) includes a client food journal, MacroSnap photo/macro logging, and basic meal plans.
Where costs climb: Everfit's automated Meal Plans & Recipe Books (500+ dietitian-approved recipes, AI Recipe Builder, auto-refreshing meal plans from check-in data, and client meal swaps) is a separate add-on starting at $39/month ($33/month billed annually). Adding Payments & Packages ($9/month) and Autoflow automation ($29/month for the first 30 clients) pushes a 50-client monthly bill from $95 to $172/month. Full breakdown: Everfit pricing guide.
3. Trainerize (ABC Trainerize): best for hybrid studios with 2,400+ built-in recipes
Trainerize includes basic meal and macro tracking plus MyFitnessPal sync on Grow ($10/month, 2 clients) and Pro ($25–$250/month, 5–200 clients). Its Advanced Nutrition Coaching add-on unlocks the Smart Meal Planner, meal plans up to 7 days, shopping lists, and 2,400+ recipes.
Watch-outs: Advanced Nutrition costs $20/month on Grow, Pro 5, and Pro 15, then jumps to $45/month from Pro 30 through Pro 200, and add-ons are excluded from Trainerize's 30-day free trial. Once you reach 100+ clients, Studio Plus ($275/month) bundles Advanced Nutrition and Stripe payments together. Full breakdown: Trainerize pricing 2026.
4. PT Distinction: best low-roster access to an AI meal planner
PT Distinction includes every feature on every tier: Basic ($19.90/month for 3 clients, +$6/extra client), Pro ($59.90/month for 25 clients, +$2.40/extra), and Master ($89.90/month for 50 clients, +$1.60/extra). You get nutrition coaching, its AI Smart Meal Planner, SMS/email workflows, and package billing from your first 3 clients.
Watch-outs: Per-client overages make PT Distinction expensive past 100 clients ($169.90 at 100; $329.90 at 200), and the coach interface takes longer to learn than newer platforms.
5. HubFit: strong mid-sized flat rate at 50–100 clients
HubFit Standard ($39/month up to 50 clients) includes an in-app nutrition and macro tracker. Stepping up to Premium ($69/month up to 100 clients) unlocks recipe books, its smart meal planner, meal and workout AI, custom branding, and Stripe payments.
Watch-outs: You cannot sell packages or use the smart meal planner on the $39 Standard plan, and team seats or community forums require Ultimate ($119/month).
6. My PT Hub: best flat-rate unlimited client cap
My PT Hub's Starter plan ($25 / £20 per month) caps you at 3 clients and 50 nutrition plans, while Premium ($59 / £59 per month, often discounted 50% for the first 2 months) removes client and nutrition-plan caps and includes Nutrition AI and Stripe billing.
Watch-outs: PayPal is not supported, AI check-in summaries cost extra ($12 / £9 per month), and clinical biomarker tracking like blood labs is not built in.
7. TrueCoach: only if your clients stay on MyFitnessPal
TrueCoach ($29.98 Starter for 5 clients, $69.98 Standard for 20, $164.98 Pro for 50) does not offer a built-in food database or meal-plan generator. Coaches set macro targets, upload PDF meal guides, and read back synced MyFitnessPal logs. If programming is 95% of your service, it stays out of the way; if nutrition compliance is core to your results, asking clients to juggle two apps hurts adherence. See our TrueCoach pricing breakdown.
(Note for clinical RDs: if you bill US health insurance, submit superbills, or need HIPAA EHR charting rather than fitness + nutrition coaching, look at clinical practice management tools like Practice Better or Healthie instead.)
How to test a nutrition app during your free trial
Do not trust a food-count number on a landing page. Run this 10-minute test before moving clients over:
- Scan 5 real items from your fridge (including supermarket own-brand items outside the US, such as Tesco, Aldi, Carrefour, or Woolworths). Missing barcodes kill client logging by week two.
- Build one 1,800 kcal day with two meal swaps and time how many clicks it takes.
- Enter a 4-serving recipe and check how a client logs 1.5 servings on their phone.
- Price your roster at 50 and 100 clients with meal plans, recipes, and payments turned on.
FAQ
What is the best app for coaching clients' nutrition and workouts together?
Kahunas includes both a 1,700+ video workout builder and a 1.5M+ food nutrition planner with barcode scanning, supplement plans, and blood test Labs on every plan from $15/month (3 seats), scaling down to $2.00/seat at 50 seats and $1.50/seat at 100. HubFit Premium ($69/month) and PT Distinction ($19.90–$89.90/month) also bundle both without separate nutrition add-ons.
Can clients scan barcodes inside Kahunas without MyFitnessPal?
Yes. Clients search over 1.5 million foods or scan packaged barcodes directly inside the Kahunas client app, log prescribed meals in one tap, or pick from coach-approved meal swaps.
Why do Trainerize and Everfit charge extra for meal plans?
Both platforms include basic macro or food-journal tracking in their base tiers, then sell automated meal generation, recipe libraries, and client meal swaps as add-ons ($20–$45/month on Trainerize; from $39/month on Everfit) so workout-only trainers pay a lower base rate.
Bottom line
If nutrition is central to how you get client results, avoid platforms that bolt meal planning on as a $39–$45 surcharge or outsource food logging to MyFitnessPal. Start a 14-day free trial on Kahunas to test the 1.5M+ food database, TDEE calculator, recipe builder, supplement plans, and AI blood Labs with your own clients, backed by a 3-month money-back guarantee.
Sources
All pricing and feature lists checked 28 October 2026:
