All prices in USD, excluding tax, checked on the vendor pages on 6 November 2026. Confirm the figures on Practice Better's site before you subscribe.
Practice Better plans in 2026
The plan cards on practicebetter.io/pricing are the prices below. On 6 November 2026 the monthly toggle showed $35, $69, $99, and $155. The annual toggle showed $25, $62, $89, and $155, with "Billed annually" under each card. The help centre comparison, updated 15 September 2026, lists the same monthly prices and the same client caps.
The feature comparison lower on the pricing page, and the same block on the Sprout page, prints Professional at $59/month, Plus at $89/month, and Team at $145/month. Those are the pre-9 July 2025 prices in Practice Better's price-change article. Quote the plan cards, not that comparison row.
That article, updated 11 May 2026, says a subscriber who stays on a legacy plan keeps the older rate until they change plans. A plan change after 9 July 2025 moves the account onto the current list.
| Plan | Monthly | Annual rate | Yearly charge | Practitioner licences | Client cap | Storage | Per client at the low end of the allowance | Per client at the cap |
|---|---|---|---|---|---|---|---|---|
| Sprout | $0 | $0 | $0 | 1 | 3 | 100 MB | $0.00 at 1 client | $0.00 at 3 clients |
| Starter | $35 | $25/month | $300 | 1 | 10 | 1 GB | $35.00 at 1 client ($25.00 annual) | $3.50 at 10 clients ($2.50 annual) |
| Professional | $69 | $62/month | $744 | 1 | 300 | 5 GB | $69.00 at 1 client ($62.00 annual) | $0.23 at 300 clients ($0.2067 annual) |
| Plus | $99 | $89/month | $1,068 | 1, plus 3 admin licences | Unlimited | Unlimited | $99.00 at 1 client ($89.00 annual) | No published cap |
| Team | $155 | $155/month | $1,860 | 2 included, up to 200 | Unlimited | Unlimited | $155.00 at 1 client | No published cap |
Annual maths from the card rates: Starter $25 x 12 = $300, which is $120 under $35 x 12 = $420. Professional $62 x 12 = $744, which is $84 under $69 x 12 = $828. Plus $89 x 12 = $1,068, which is $120 under $99 x 12 = $1,188. Team stays at $155 x 12 = $1,860. The annual toggle is labelled "Save up to 10%". The cards show those dollar savings, and Team shows a free Migration Concierge valued at $500 instead of a lower rate.
Per-client figures use the published allowance, because you can buy Professional or Plus with one client. The headcount step-up is sharper. Client 11 cannot stay on Starter (10-client cap), so Professional at 11 clients is $69 / 11 = $6.27 a client ($62 / 11 = $5.64 on the annual rate). Client 301 cannot stay on Professional (300-client cap), so Plus at 301 clients is $99 / 301 = $0.3289 a client ($89 / 301 = $0.2957 on the annual rate). Plus and Team have no client cap, so that per-client figure keeps falling as the roster grows. At 100 clients on Plus the software is $99 / 100 = $0.99 a client ($0.89 on the annual rate).
Team's $155 includes 2 practitioner licences. The help centre prices each additional practitioner at $50/month, up to 198 add-ons, for a maximum of 200 practitioners. A third practitioner is $155 + $50 = $205/month at list price. Two hundred practitioners are $155 + (198 x $50) = $10,055/month before any volume discount. The same article says volume discounts go as low as $26.25/month per user for large teams, and it does not publish the schedule, so the $10,055 figure is the list price on the card rate.
Trials, from the pricing page hero and the help centre: Team is 30 days, every other paid plan is 14 days, and Sprout is free with no trial. The pricing page FAQ says you can cancel with no contract. The Sprout page says Practice Better keeps account data for 30 days after cancellation, then starts deletion.
What each plan includes
Sprout is the student and new-practice plan. The Sprout page lists scheduling, payment processing, templates, charting and session notes, phone and Android apps, and HIPAA and PIPEDA compliance. The help centre adds a 3-client cap, 100 MB of storage, one invoice per client per month, and insurance claims and superbill creation. Past 3 active clients you move to Starter.
Starter is one practitioner, 10 clients, and 1 GB. The plan card lists scheduling, telehealth video chat, integrated billing and payments, secure messaging, a client portal, forms and note templates, and 20+ integrations. The help centre says Starter has no programs, no SMS reminders, no group sessions, no portal or email branding, no Zapier, no extra team members, and no deposits or payment plans.
Professional is one practitioner, 300 clients, and 5 GB. The plan card lists group scheduling, group messaging, fixed-date programs, PDF branding, account deposits and payment plans, Zapier, and enhanced search. The help centre, updated 15 September 2026, puts self-paced programs, PDF branding, and SMS and fax by credit on Professional, and puts group sessions, fixed-date programs, evergreen programs, and portal branding on Plus. If you are buying Professional for courses or groups, confirm the gate on a trial. The plan card and the help article disagree on that split.
Plus is one practitioner, 3 admin licences, unlimited clients, and unlimited storage. The plan card lists evergreen programs, self-paced programs, portal branding, a personalised URL, 750 SMS reminders a month, broadcast messaging at 10,000 a month, a dedicated fax number, and done-for-you program templates. The help centre says the 3 admin licences have no extra fee, Plus includes 150 fax pages a month, and Plus has no second practitioner and no team scheduling.
Team adds a second practitioner, unlimited admin licences, custom roles, team scheduling and a shared calendar, team chat, team reporting, managed billing, 2,000 SMS reminders a month, broadcast messaging at 30,000 a month, and personalised onboarding. The help centre puts Team fax at 300 pages a month, then credits. Practices with 10 or more practitioners are pointed at a custom package from the Growth team.
Portal branding is a Plus and Team feature on the plan card. Professional's card stops at PDF branding. Clients still use the Practice Better web portal and Practice Better's mobile app. Plus adds your colours, logo, and a personalised URL inside that portal.
Payments, programs, forms, and telehealth
Practice Better Payments is Stripe-powered processing inside Practice Better. The payments FAQ, updated 20 October 2026, says there is no setup fee, monthly fee, or minimum fee, and that you cannot connect an existing Stripe account. You get a new Stripe account tied to Practice Better. That account cannot be used outside Practice Better. The FAQ does not list PayPal.
The same FAQ publishes these domestic card rates. US and Canadian online transactions are 2.99% + $0.30 for non-AMEX cards and 3% + $0.30 for AMEX. In-person US transactions are 2.7% + $0.05. UK online non-AMEX is 1.5% + £0.20 for standard UK cards. Practice Better deducts the fee from each transaction and does not return it when you refund the client. International cards and currency conversion can differ from the domestic table. Bank debit and buy-now-pay-later rates sit in separate help articles. This post does not repeat them.
Forms and note templates are on the Starter card. Telehealth video chat is on the Starter card. The pricing page describes a built-in HIPAA telehealth session and a Zoom integration for one-to-one and group sessions, with group sessions listed on the Professional card and, in the help centre, on Plus.
Programs are how Practice Better sells fixed-date, self-paced, and evergreen courses. Because the plan card and the September 2026 help article disagree on which plan unlocks which program type, treat the program gate as unconfirmed until you see it in a trial.
Kahunas payments, for comparison. Kahunas is our product. Client billing connects the coach's own Stripe account and the coach's own PayPal account. Kahunas commission on those charges is 0%, as published on the payments feature page. The coach pays the processor. Kahunas does not publish a card rate of its own, and this comparison does not add a platform surcharge to either column.
Add-ons that change the monthly bill
The pricing page lists these add-ons. Credits and add-ons are introduced there as available from Professional upward. The help centre says the AI Charting Assistant is available on Starter and above. Confirm that gate before you budget for it.
- AI Charting Assistant: $10/month for 1,200 minutes, $20/month for 3,600 minutes, or $40/month for 7,200 minutes, per practitioner. Extra minutes are 2 cents each. You review the note before it is filed.
- Connector Hub: $49/month on Plus and Team, covering the listed connectors under one fee.
- SMS reminders: 750 a month included on Plus, then 5 cents each (0.5 credits). Professional can buy credits. Team includes 2,000 a month.
- Fax: 150 pages a month included on Plus, then 10 cents a page. The help centre lists 300 pages a month on Team.
- Extra storage: $1 per GB a month, up to 30 GB extra on Professional. Plus and Team include unlimited storage.
- Extra practitioner: $50/month on Team, with unpublished volume discounts.
- ePrescribe: $49/month, plus a $99 onboarding fee per prescribing practitioner. PDMP is a further $5/month and needs an ePrescribe plan ($54/month combined) and a $399 onboarding fee per practice, per state. The price-change article limits ePrescribe to the US.
Real monthly cost at 5, 25, 50, and 100 clients
This table is the software subscription for a roster of that size. It is a fair comparison of the bill for the software, and it is a poor comparison of the product. Practice Better at these caps is an EHR with charting, telehealth, and claims. Kahunas at these seats is a coaching platform with training plans, meal plans, labs, and cycle tracking, and with no clinical charting. Card processing sits outside both columns. Do not read the sum as an all-in trading cost.
Practice Better uses the cheapest published plan whose client cap covers the roster: Starter at 5 clients, Professional at 25, 50, and 100. Plus is $99/month if you need portal branding, a personalised URL, the included 750 SMS reminders, or unlimited storage. A second practitioner moves you to Team at $155/month.
Kahunas figures come from quoteSeats in seat pricing, month-to-month. A seat is an active client or a non-archived team member. The owner is not a seat. The rows below assume clients and no extra team members. Where a larger tier costs the same or less, Kahunas bills that tier and leaves the spare seats with you, so this table states the quoted bill at that exact count and does not put a ceiling on a range. The column is Kahunas tier-gated seat pricing.
| Active clients | Practice Better software | Kahunas tier-gated seat pricing |
|---|---|---|
| 5 | Starter, $35/month ($7.00 a client). Annual rate $25/month ($5.00 a client). | $25/month for 5 seats ($5.00 a client). Excludes recipes, automations, team, communities, education, challenges, and white-label branding. The 3-seat floor is $15/month. |
| 25 | Professional, $69/month ($2.76 a client). Annual rate $62/month ($2.48 a client). | $62.50/month for 25 seats ($2.50 a client). Includes recipes and automations. Excludes team, Crew, communities, education, challenges, and white-label branding. |
| 50 | Professional, $69/month ($1.38 a client). Annual rate $62/month ($1.24 a client). | $100/month for 50 seats ($2.00 a client). Includes team and Crew. Excludes communities, education, challenges, and white-label branding. Each non-archived team member uses a seat. |
| 100 | Professional, $69/month ($0.69 a client). Annual rate $62/month ($0.62 a client). | $150/month for 100 seats ($1.50 a client). Includes communities, education, and challenges. Excludes white-label branding, which starts at 200 seats ($200/month). |
On month-to-month software, Kahunas is $10 lower at 5 clients and $6.50 lower at 25 clients. Practice Better Professional is $31 lower at 50 clients and $81 lower at 100 clients, for as long as one practitioner and Professional's feature set cover the practice. Annual billing does not flip that shape: Practice Better's annual rate at 25, 50, and 100 clients is $62/month ($744/year), and Kahunas annual billing is 20% off, so the monthly equivalent is $50 at 25 seats ($600/year), $80 at 50 seats ($960/year), and $120 at 100 seats ($1,440/year).
From 13 to 24 clients the quoted bill is the 25-seat price of $62.50/month. From 40 to 49 clients the quoted bill is the 50-seat price of $100/month. A new account starts from $15/month. Each of those bands has one quoted bill, not a range with a ceiling.
Storage is a separate line. Practice Better Professional includes 5 GB, then $1 per extra GB up to 30 GB. Plus and Team include unlimited storage. Kahunas includes 1 GB for every seat you pay for, and never less than 5 GB, as published on the library feature page. Five seats include 5 GB. Twenty-five seats include 25 GB.
Who should stay on Practice Better
Stay on Practice Better, or on a peer EHR, if you are a licensed clinician who needs US insurance billing, clinical charting, superbills, or a patient portal with telehealth inside the same login. The Sprout help-centre list includes claims and superbills. Plus and Team add portal branding, and ePrescribe is a US add-on. A coaching platform does not replace that stack.
Kahunas is our product, a coaching platform. It has no clinical charting and no insurance billing. The reader who should look at it is a nutrition, supplement, blood-lab, or women's-health coach who also writes training plans and does not submit insurance claims.
From the first paid seats, Kahunas includes workouts (1,700+ exercise videos), nutrition (over 1.5 million foods and a barcode scanner), check-ins, Labs, cycle tracking, and the client web app. Payments connect your Stripe and PayPal accounts at 0% Kahunas commission. Recipes and automations start at 25 seats. Team and Crew start at 50 seats. Communities, Education, and Challenges start at 100 seats. White-label branding and a custom domain start at 200 seats, at $200/month.
Kahunas has no clinical charting, no insurance claims, and no telehealth session inside the product. It has no permanent free tier. The published trial is 14 days, with a 3-month money-back guarantee, against Sprout's free 3-client plan. A clinician who needs the chart, the claim, and the video visit should keep Practice Better.
Coaches who want the studio name in App Store and Google Play search have a different route from either portal. Store-listed apps put the studio name on the client's home screen and in store search, which is a strong credibility signal for an established fitness brand. Before the current platform, we published over 10,000 white-label coaching apps to the App Store and Google Play. A store listing carries a developer membership, store review, and a separate software bill. The branded web app on Kahunas, from 200 seats, installs from your link with your icon and colours. Practice Better's own app remains the Practice Better app, with portal branding from Plus.
Read the nutrition coaching apps comparison for meal-planning tools, and the online coaching platform guide for trainer platforms.
FAQ
How much does Practice Better cost per month in 2026?
Sprout is free. Starter is $35/month, or $25/month when you pay $300 for the year. Professional is $69/month, or $62/month when you pay $744 for the year. Plus is $99/month, or $89/month when you pay $1,068 for the year. Team is $155/month on monthly or annual billing ($1,860 for the year), and each extra practitioner is $50/month at list price. Those are the plan-card rates on 6 November 2026. The feature comparison on the same page shows the older $59, $89, and $145 figures.
What are the Practice Better plans and client caps?
Sprout allows 3 clients and 100 MB. Starter allows 10 clients, 1 practitioner, and 1 GB. Professional allows 300 clients, 1 practitioner, and 5 GB. Plus allows unlimited clients, 1 practitioner, 3 admin licences, and unlimited storage. Team allows unlimited clients, 2 practitioner licences (up to 200 at $50 each for the extras), unlimited admin licences, and unlimited storage. Client 11 forces Professional. Client 301 forces Plus or Team.
Does Practice Better charge a card fee?
Practice Better Payments publishes the card rate in its payments FAQ. US online non-AMEX cards are 2.99% + $0.30, US online AMEX is 3% + $0.30, and US in-person cards are 2.7% + $0.05. There is no setup fee, monthly fee, or minimum fee on that product. You cannot attach an existing Stripe account, and the FAQ does not list PayPal. Kahunas (our product) charges 0% commission when clients pay through the coach's own Stripe or PayPal account. The coach pays that processor.
Is Practice Better worth it for a nutrition coach who also writes training plans?
Buy it when you need charting, telehealth, claims, or a patient portal. The pricing page is built for health practitioners, and it shows a 4.7 rating from 250+ G2 reviews as Practice Better's own badge. A coach whose work is workout plans, meal logging, barcode foods, blood-lab reading, and cycle tracking in one client app, with no insurance claim, is comparing a coaching platform. Kahunas (our product) starts from $15/month and costs $62.50/month at 25 seats, and it has no clinical charting.
What happens when I cancel, and is there a free plan?
You can cancel with no contract. The Sprout page says account data is kept for 30 days after cancellation, and deletion starts after that. Sprout itself is free for up to 3 clients, aimed at students and new practices. Paid plans use a 14-day trial, and Team uses 30 days. Kahunas has no permanent free tier. The published Kahunas trial is 14 days, with a 3-month money-back guarantee.
What is a Practice Better alternative if I do not bill insurance?
For a coach who programmes training beside nutrition, supplements, labs, or cycle tracking, Kahunas (our product) is the comparison on this site. It includes those tools from the first paid seats, connects your own Stripe and PayPal at 0% Kahunas commission, and gates communities, education, and challenges to 100 seats and white-label branding to 200 seats. A licensed clinician who needs claims or charting should stay on Practice Better or a peer EHR. Start a 14-day Kahunas trial if you want to test the coaching stack with your own clients.
Sources
Checked 6 November 2026:
- practicebetter.io/pricing (monthly and annual plan cards, add-ons, trials, cancellation FAQ)
- practicebetter.io/pricing/sprout (free Sprout plan, 3 clients, cancellation data retention)
- Practice Better help centre: Pricing Plans and Features Comparison (updated 15 September 2026)
- Practice Better help centre: Recent Changes to Practice Better Pricing (updated 11 May 2026; July 2025 price change and legacy rates)
- Practice Better help centre: Practice Better Payments FAQ (updated 20 October 2026; card rates and Stripe account rules)
- kahunas.io/pricing and the Kahunas feature pages linked above
